Who we are

Kane Bridgman has recently joined the Amadeus team – he brings with him over 40 years’ experience within the foodservice industry, having previously worked in the contract catering, corporate hospitality and education catering sectors among others. A specialist in retail catering, Kane has acted as a catering consultant to a wide range of household brands including Merlin Entertainments, Premier League football clubs and Sainsbury’s. He joins Amadeus from Crystal Palace Football Club where he was the Head of Catering for two years overseeing retail and corporate hospitality.

He will be responsible for delivering catering operations at the NEC – with ever climbing visitor numbers, the venue currently hosts over 500 events every year and welcomes 2.4million visitors annually.

Since becoming General Manager over five years ago, Craig has spearheaded several changes for Amadeus at the ICC in the last financial year. Forever open to change, Craig’s business acumen and entrepreneurial mind has resulted in a number of new initiatives at the ICC, each designed to reflect the ever-changing tastes of diners.

For starters, old-fashioned white china has been abandoned in favour of contemporary tableware befitting the modern dishes coming out the kitchen. However, Craig’s proudest achievement has been achieving the Food for the Brain accreditation, which promotes the importance of nutrition in mental health and well-being. The ICC is the first conference centre in the UK to achieve this award.

From event planning and reporting, to rolling out ‘beer bugs’ and new payment methods, Annie interrogates every event to ensure no opportunity to enhance the customer experience is missed. And with up to 15,700 visitors at a single event, keeping revellers smiling all night is no small feat.

Fortunately for us, Annie’s level-headed approach and endless energy ensures every new initiative improves the show, while always delivering concrete results for Amadeus too. For example, the introduction of 16 beer bugs at the arena saw profits increase by £200,000 with only minimal staff costs, while the launch of a new contactless bar resulted in double the amount of drinks being poured. The result? Happier punters and healthier profits.

Cathy is responsible for managing marketing and business development across our ever-expanding portfolio of venues. Highly experienced in generating sales, shaping business strategies and effectively leading others, Cathy’s proven track record has resulted in a number of high profile successes at venues across the country including Dudley Zoo and Compton Verney Art Gallery.

Cathy was also directly involved in the delivery of the ‘factory in the garden’ concept restaurant at Cadbury World, which along with several other chocolaty initiatives has seen food and beverage profits at the attraction increase by 33% since Amadeus won the contract.

Marquee weddings, foreign tradeshows, Olympic games. Sam’s overseen catering at them all during her time at Amadeus. Her pragmatism and positivity have been invaluable to the events side of the business since 2012, when she made the permanent switch to this challenging, exciting and ever-expanding part of the business.

Whether helping to set up catering facilities from scratch, organising secret one-off events or immersing herself in foreign food trends, Sam has consistently delivered outstanding events that jump out from the pack. More importantly her methods delivers results too, with revenue doubling in the last twelve months alone.