OUR FOOD ETHOS
Our
ENVIRONMENTAL
mission
Amadeus is committed to working towards a sustainable future. Put simply, limiting our impact on the environment underpins everything we do. From local sourcing to utilising the latest technologies, Amadeus is always innovating and working on new ways to improve its carbon footprint.
Local sourcing
Local sourcing is at the heart of our operation, with 80% of our food and beverage suppliers found within a 30-mile radius.
Reducing food miles
This means our food is not only fresh, but environmentally friendly too, reducing food miles, emissions and our carbon footprint. We are proud to say that every single one of our cakes, sandwiches and deli sandwiches are hand-made, providing a consistent, quality and fresh product to our customers.
Limiting food waste
As a zero to landfill business, Amadeus is comfortable with ‘sustainable plastic’ due to its lower carbon footprint. The business has an average recycle rate of 80% and doesn’t have single use plastic on its premises. 100% of Amadeus’ disposable packaging spend is on sustainable products - either recyclable, biodegradable or compostable.
Amadeus prides itself on being a technologically innovative business, using new methods to reduce its impact on the environment where possible. We have become the first catering company in the events sector to partner with food waste pioneers Winnow, using the technology to reduce food waste at The ICC by a third.
Research suggests that the reduction in waste would lead to an annual saving of more than 16 tonnes of food – the equivalent of 40,800 meals a year.
Local sourcing
Reducing food miles
Limiting food waste
Local sourcing
Reducing food miles
Limiting food waste
Our products
We pride ourselves on using only the highest quality and most responsibly sourced products, with animal welfare playing a huge part of that.
HOME OR AWAY
Whether we’re operating at one of our home venues as part of the NEC Group, or an event further afield, we source locally to reduce our impact on the environment and support local businesses and British farmers.
We pride ourselves on sourcing ingredients from local suppliers. This has been more challenging in recent times but we are on the lookout for more!
We pride ourselves on sourcing ingredients from local suppliers. This has been more challenging in recent times but we are on the lookout for more!
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Amadeus
- Aquaid
- Birmingham Brewing company
- Brakes Food Group
- Central Supplies Ltd
- Delice De France
- Eden Farm Hulleys
- Harvey & Brockless Ltd
- Hopwells Ltd
- Johal Dairies
- Leathams Limited
- M&J Seafood
- Matthew Clark
- Nobisco Limited
- Pelican Rouge Coffee Solutions
- Ritter Courivaud Limited
- Scheff Foods Ltd
- The Little Coffee Bag Co.
Aquaid
AquAid believe in making a difference and this driving force, at the heart of everything we do, has helped bring life-giving water to over 2 million people; but it extends beyond that to include our environment. We believe in making the world a better place for future generations which includes finding smarter ways of reducing our carbon footprint every single day.

Birmingham Brewing company
Birmingham Brewing company have been brewing beer in Stirchley, Birmingham since 2016 creating a selection of quality beers that all Brummies can drink, enjoy, and be proud to put their name to. What’s more, all their beers are vegan and gluten free so that anyone can enjoy them – even those from out of town!

Brakes Food Group
Brakes was named National Wholesaler of the Year at the 2020 Grocer Gold Awards and Foodservice Operator of the Year at the Quality Food and Drink Awards. Both awards recognised significant customer focus, service investments, technology improvements and industry leadership in CSR and sustainability.

Central Supplies Ltd
Established in 1988, Central Supplies originally focused on cheddar cheese. Now they pride themselves on the highest level of service and a broad range of quality dairy products and provisions to suit all needs. Distribution is made from a purpose built 30,000 sq. ft. warehouse situated within close proximity to Birmingham

Delice De France
We at Delice de France are celebrating over 35 years as your passionate and trusted food and beverage partner. Delivering market leading food-to-go solutions through our shared passion for excellence and entrepreneurial spirit.

Eden Farm Hulleys
Eden Farm Hulleys is a national wholesaler and distributer specialising in frozen food, ice cream and chilled wholesale. With a strong focus on customer service, fantastic monthly promotions and competitive every day prices on all of the top brands we can help you exceed your business goals.

Harvey & Brockless Ltd
We are a speciality fine food company, working with artisan food producers across the globe. Our Sales Director is the grandson of Fearless Frank Day, an original POW from Stalug Luft III. Around 1970, Frank Day bought a Cheese Wholesalers from Mr Harvey & Mr Brockless. It was in the cellar stores of this shop that his son, Michael Day discovered several Cheddar Trads.

Hopwells Ltd
We are one of the UK’s largest independent frozen food wholesalers. Established in 1975, Hopwells has expanded into one of the UK’s largest independent frozen food wholesalers, operating a fleet of over 110 vehicles from six distribution depots across England.

Johal Dairies
Providing the freshest and highest quality milk and dairy products at the most competitive prices. Since our beginnings in 1972 as a small wholesaler, we have grown into one of the largest independent and family-run dairy suppliers in the Midlands and beyond. We always aim to provide the freshest and highest quality milk and dairy products at competitive prices.

Leathams Limited
In 1980 our best selling line was pheasant – Mark and Oliver Leatham started their business by plucking game in their kitchen, and delivering it to some of London’s finest restaurants by car. At the end of the game season, they thought that they had better find something else to sell, so branched out into smoked salmon. Our focus has always been on quality innovation and customer service.

M&J Seafood
Salt-of-the-earth fish mongering, working to bring the daily local fish and seafood landings to your kitchen door. All responsibly sourced and expertly filleted by the best in the business. Based in Smethwick, Birmingham. We’ll provide responsibly sourced, high quality, fresh local fish and global specialties direct to your kitchen. It's like having a local fresh fish market right on your doorstep.

Matthew Clark
We're a drinks wholesaler with a difference. A team of drinks industry obsessives that support the trade - day in and night out. We have over 200 years’ experience. We know what operators need from us, so that’s what we offer. Thousands of alcohol products, from 80 countries consolidated into a single order and delivery.

Nobisco Limited
Incorporated in 1985 as a sourcing agency based in Birmingham and funded by savings of £1000, Nobisco has retained its ethics from this time. The Board of Directors are committed to the welfare of staff, customers and suppliers. An environmentally aware company who strives to be a good neighbour and play a positive role in the community.

Pelican Rouge Coffee Solutions
Pelican Rouge’s history goes all the way back to the nineteenth-century, Belgium. In 1863, Joseph van Leckwyck and his sons started roasting coffee and were among the first to trade roasted coffee in Europe. He founded Pelican Rouge in Antwerp, Belgium. The brand name of the coffee roaster was called Roode Pelicaan which was later changed into Pelican Rouge.

Ritter Courivaud Limited
Established in 1929 Ritter Courivaud is one of the leading food distributors to the upmarket sector of the UK’s food service industry. Our product range includes top quality specialist ingredients from all around the world, from caviar to fresh truffles, wild mushrooms, cheese, charcuterie and more. We also supply a complete selection of premium dry goods, which we source predominanlty direct from the producer.

Scheff Foods Ltd
Based in Smethwick, Scheff Foods Limited is a family run business established in 1987. We manufacture frozen ready meals and buffet products for the foodservice sector. Today we produce over 300 different product lines at our factory using the finest ingredients sourced from all over the world.

The Little Coffee Bag Co.
It all started from a desire to enjoy a luxurious cup of coffee, anywhere, without the need for machinery and without the usual mess! We were determined to fulfill a gap in the market. Having been disappointed by what little was already available; we decided to create and introduce a product featuring what we were looking for. Following a year of research and development, ‘The Little Coffee Bag Company’ was launched in 2012.

We pride ourselves on sourcing ingredients from local suppliers. This has been more challenging in recent times but we are on the lookout for more!
Industry heavyweights. Bright sparks. Proven problem solvers. You’ll find them all in our kitchen.
Specialists in retail, banqueting, hospitality and event catering, our chefs work tirelessly to source the finest, local ingredients from the UK’s best suppliers.