Utilita Arena Birmingham

Made the difference

Utilita Arena Birmingham

As one of the busiest, large-scale indoor sporting and entertainment venues in the world, Utilita Arena Birmingham plays hosts to up to 700,000 visitors a year. That’s a lot of hungry fans to feed, which is why you’ll find an impressive range of catering options at the arena that can be easily tailored to suit the event.

When capacities can range from 2,500 to 15,800, flexibility is essential. As is choice, with some fans looking for a premium dining experience and others preferring a quick bite on the go. Both are available at the arena, along with the popular B(eat) pre-show area.


  • Retail catering
  • Mobile catering
  • Hospitality
  • Brand partnerships
  • Smarter payments

Sustainably sourced fish and chips? Check. Mexican favourites? No problem. Fresh baked pizzas and gourmet burgers? Walk this way. At Utilita Arena Birmingham you’ll find a wide choice of fan favourites and on-trend retail options throughout the venue, all served up with Amadeus’ signature flair.

Retail catering

When dealing with thousands of fans, speed of service is king in maximising spend. Beer bugs were introduced into the arena when it was discovered customers prefer drinking draft beer over bottles. While pop-up Prosecco and popcorn stands are also available.

Mobile catering

Say hello to premium VIP hospitality, faultless service and bespoke event inspired menus courtesy of Amplify. Say hi to exclusive lounges, where pre-show conversation and chilled drinks flow. And say hello to the exclusive Foundry and Quartz restaurants.


We’ve partnered up with several big name brands to ensure live experiences at Arena Birmingham don’t simply stand out, but offer outstanding choice and value. These include our Stowford Press Cider Bar, Amstel Bar and Firestone Stage.

Brand partnerships

When you queue less, you miss less. That’s why we’ve introduced Qjacker at the arena. This pre-ordering app enables fans to order their drinks before the show then simply rock up and collect them on the night. The arena has also recently gone cashless to further speed up transactions.

Smarter payments

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