Supplier Spotlight – Brakes Foodservice

Brakes has been providing top quality food and catering supplies to the foodservice industry for more than 60 years.

The company was started by brothers Peter, William and Frank Brake from the back room of a pub, and since those early days Brakes has grown into the leading foodservice wholesaler in the UK.

Brakes now employs more than 6,500 people and has the most extensive range of own brand products in foodservice.  The entrepreneurial spirit of the Brake Brothers remains a legacy for the business – with the secret to their success was identifying what customers needed and fulfilling the need.

In 2016, Brakes became part of the Sysco family – giving them access to new processes, products and technology that come from being part of the largest foodservice company in the world.

With the local supplier based in Smethwick, Amadeus works in close partnership with Brakes across the ‘Fresh Direct’, ‘Frozen’ and ‘Grocery’ categories to provide all NEC Group venue and offsite customers with high-quality nutritional produce.

Marc Frankl, our Food and Beverage Director says: “The supply partnership enables an insight driven approach to capitalise on current market and consumer trends, and robust food safety and assurance to protect our customers, business, and reputation.

“Our customers and their needs are our most valued priority. Working in partnership with Brakes provides Amadeus with the assurance that our products and services needs are truly met through the team’s industry and sector expertise.”

Where can I enjoy Brakes Foodservice?

Brakes Foodservice is the supplier of fresh, frozen and grocery products for Amadeus. This means you can enjoy produce fresh from farm to fork at the NEC, ICC, The Vox, Resorts World Arena and Utilita Arena Birmingham.  

Our partner venues Cadbury World, Stratford Racecourse and Farnborough International Exhibition and Conference Centre also benefit from our partnership Brakes Foodservice, with fresh, locally sourced produce available across all sites.

To find out more, visit https://www.amadeusfood.co.uk/venue-catering/.