Event catering company Amadeus is celebrating after winning the ‘Best New Catering Concept’ award at the 2019 National Racecourse Catering Awards, for its work at Stratford Racecourse.
Amadeus secured a five-year contract with Stratford Racecourse in 2018, providing exclusive catering services at the venue on race and non-race days.
Since then, new innovations at the venue are projected to deliver more than 300% return on investment over the length of the contract, with takings doubling year-on-year. Catering facilities at the venue have been completely revamped, along with an improved food and beverage offer and improvements to wayfinding and signage, enhancing the in-venue customer experience.
“Looking ahead to the future, we’re excited to develop the offering further, introducing new concepts and ideas to continually improve the customer experience.”Marc Frankl
Marc Frankl, food and beverage director for Amadeus, said: “It is fantastic for Amadeus to be recognised by the National Racecourse Catering Awards. We’ve been working extremely hard on our offering at Stratford Racecourse and are really pleased with how the partnership is growing.
“Looking ahead to the future, we’re excited to develop the offering further, introducing new concepts and ideas to continually improve the customer experience.”
Stratford Racecourse manager, Ilona Barnett, said: “Amadeus have bought their unique style of catering to the venue. They have a fantastic reputation for delivering excellence at visitor attractions and sporting events.
“We have been impressed by their innovative menus and retail concepts which takes our food and beverage offering to a new level for our customers.”
Amadeus’ events team cater at more than 150 corporate and private events each year, including 19 horseracing fixtures at Stratford Racecourse.
It’s been a hugely successful 2019 for the business, which has secured new, high-profile sporting contracts across golf, tennis and cycling, worth more than £3 million total revenue for the business.